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Source: The Manila Bulletin
12 Filipino Firms Seek International Trademark Protection Via Madrid
Philippines — The Intellectual Property Office of the Philippines (IPOPHL) received 12 international applications on Tuesday, July 25, marking the first day of entry into force of the Madrid Protocol in the Philippines bringing a total of of 82 international registrations by Filipino trademark owners.
The Madrid Protocol designated a total of 82 Contracting Parties and consequently extending trademark protection of the involved brands to 160 countries worldwide.
Ten of the applicants originate from the buzzing City of Cebu, namely: Profood International Corporation (Philippine Brand Dried Mangoes and Profood Cebu Dried Mangoes), International Pharmaceuticals, Inc. (Efficascent Oil, Omega Painkiller Liniment, Gastripac, Bioderm, and Dr. S. Wong’s Sulfur Soap), Magicmelt Foods, Inc. (Magic Melt), Arden Siarot (Arden), and Murillo’s Export International, Inc. (Murillo).
The two applicants from Manila are international fashion designer Robert Tomas (Tomas) and religious group Iglesia Ni Cristo (Iglesia Ni Cristo seal).Among the designated contracting parties are Australia, Bahrain, BENELUX, China, European Union, France, Iran, Israel, Italy, Japan, Monaco, Mongolia, Norway, Oman, Poland, Russia, Singapore, South Korea, Switzerland, Turkey, United Kingdom, United States, and Vietnam.
To facilitate payments for Madrid Protocol transactions, the law office of Bengzon Negre Untalan Intellectual Property Attorneys (BNU), led by Attorney Ferdinand Negre, the leading advocate of Madrid Protocol in the country, opened a Swiss current account with the World Intellectual Property Organization (WIPO).
The first day of effectivity of Madrid Protocol coincided with the Franchise Asia Philippines 2012 event, and IPOPHL Director General Ricardo R. Blancaflor, formally announced the start of Madrid Protocol to the Filipino entrepreneurs to the delight of franchisors and franchisees.
Accession to the Madrid Protocol has been endorsed by numerous business associations and chambers and made possible under the watch of IPOPHL Director General Ricardo R. Blancaflor who has been named one of the 50 Most Influential People in the world in the field of intellectual property. He championed Madrid Protocol accession to benefit Filipino trademark holders going global.
The IPOPHL would like to thank the various business associations led by the Association of Filipino Franchisers, Foreign Chamber Council of the Philippines, Joint Foreign Chambers of the Philippines, Makati Business Club, Philippine Chamber of Commerce and Industry, Philippine Franchise Association, and other business groups for their endorsement of the Madrid Protocol. The IPOPHL would also like to thank the following government entities including the Department of Foreign Affairs, Department of Trade and Industry, Office of the President, and Office of the Solicitor General for the speedy facilitation and realization of this international trademark filing system.